It’s about resisting the “view from nowhere” ( another Rosen term) and asserting instead the voice of the journalists over the institution. But too often they position us as savvy analysts of a scene we are encouraged to view from a certain distance, as if we were spectators to our own democracy.” Thus, making it person is fundamentally about both the reader and the journalist. He said, “Journalists should describe the world in a way that helps us participate in political life. Jay Rosen captured this notion of the personal in a recent interview with the Economist. Instead, I mean that it should be relevant, meaningful, and useful to the reader. By personal I don’t necessarily mean customizable. Inherent in the local element described above is also a personal element. People don’t want mass produced AP wire stories, they want local coverage of local issues and analysis of how national news impacts them. This is a powerful component of the video and reminds us of two things: 1) people’s homes, their local communities, matter deeply to them and 2) people are increasingly looking for ways to add context to the content they consume online by connecting it more fully to the world beyond their computers. Images and maps of your home are interwoven with the video. Using that info, the music video is built around you and your personal geography.
The first thing you do when you go to the project website is enter you childhood street address. This video combines the excitement of a novel experience built on the foundation of quality content. Sometimes the future of journalism conversation get’s too wrapped up on the next new tech tool – tablets, apps, databases – but none of that is relevant if we don’t have the quality journalism, vital news, and meaningful analysis that we need and want. While the overall product was designed to showcase some flashy new technology, all of its individual pieces were top notch. The graphics are lovely, the music is fantastic, and it runs smoothly. So what might “The Wilderness Downtown” suggest for the future of media and journalism online?įirst and foremost, each of the elements of this project are well made. If you haven’t visited “The Wilderness Downtown” yet. It is an example of just how powerful the web can be, and points at some important lessons about where media online is headed. I’m not a programmer, and I can’t give you a run down of HTML5, but I can tell you that this video is one of those moments that reinstates a sense of awe into web browsing. The project – dubbed “ The Wilderness Downtown” – is a multi-modal, multi-browser, personalized, music video that was built to showcase the HTML5 web standard. The Arcade Fire just teamed up with Google for an incredible new kind of music video that isn’t just about introducing people to new music, but also introducing people to a new way of experiencing the web.
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